Retail + eCommerce Go-to-Market Educator
For brand builders of all sizes.
The Consumer-Packaged Goods (CPG) industry is notoriously challenging.
More than 20% of companies
fail within their first year
Only 50% of start-
ups remain
open after five years
A mere 33% of businesses get to their 10th anniversary
If you’re feeling uncertain about your brand’s future, I’m here to help. Together, we can set your business on a path to success.
The 4 Most Common Causes of Failure:
- Unrealistic Expectations – Setting goals that are unattainable or disconnected from reality.
- Hidden Costs – Overlooking expenses that disrupt budgets and profitability.
- Wasted Resources – Mismanaging time, money, or manpower, leading to inefficiencies.
- A Misaligned Go-to-Market Strategy – Failing to align your strategy with your target audience or market needs.
Does any of this resonate with you?
If these challenges sound familiar, click on the Book a quick call button.
Explore the questions below through the lens of your business.
If you’re unsure about any of them, let’s connect.
I can provide insights to help you find clarity.
When it comes to sales support, what are the pros and cons of brokers, distributors, in-store merchandisers, field sales reps, and in-house reps? Which one(s) or combination is right for your business and why?
Can you identify at least 3 ways to find and qualify customers that are right for your business? Is it necessary for your business to be on Amazon - if so, why? What are the top 4 things you need to know to create a winning relationship with retailers?
What are 6 key questions you need to flush out when pricing your products?
Why is it important to define your target market? Name 3 budget friendly ways to do that.Besides paid advertising, there are 8 tools to help reflect your brand image. What are they?
What 3 things must product packaging have in our online-instore world? What does 'value-added' really mean?
Without a forecast, lost sales are inevitable. How do you forecast customer demand and how accurate are you?
What is the difference between a distributor and 3PL? How often do you check the pricing you receive from all your suppliers and when was the last time you audited them? When it comes to your supply chain process, on a scale of 1-5 where 5 is the best, how would your largest customers rate your operations if they arrived unannounced and could see behind the scenes?
Do you have a business plan for this year and if so, how often are you referring to it?
How often do you review your current sales, accounts receivable, accounts payable and planned costs? Name at least 5 different charge back types levied by retailers. If you have staff, how have you defined their roles and what is your performance assessment process?How do you evaluate your service providers before bringing them on and what is your review process afterward?