Integration + Management
Amazon can be a valuable asset or a potential obstacle to your Go-to-Market strategy.
If you’re seeking non-partisan, objective, and reliable guidance from someone with experience collaborating directly with Amazon teams across multiple country platforms, you’ve come to the right place.
Here are a few common questions, needs and issues I can help resolve:
- A move to Seller Central from Vendor Central (or vis-a-versa) is under serious consideration. You need guidance on what that looks like and the impact on your business.
- You want to grow but so far the costs of doing business on the platform are prohibitive. You need solutions with profitable outcomes.
- Results are not meeting expectations and you do not know why.
- There is a persistent glitch on the platform that remains unresolved despite all attempts to fix it.
- A reliable, objective opinion about whether or not to market your brand on Amazon is something you want but have yet to find.
- Eager to list your products, you need guidance on where to begin, how to estimate costs, project revenue, and create a strategic plan to ensure your brand thrives in the months ahead.
- The platform is too overwhelming and you need a critical path on what to prioritize and when.
- Options besides Amazon are something you want to explore and need impartial, experienced advice.
- You have a team member you want trained to manage all aspects of your Amazon business: Merchandising, marketing, operations and book-keeping.
4 KEY FUNCTIONAL AREAS OF AMAZON
BRANDING
Key elements of shopper conversion beyond price Item detail page optimization Creating winning Brand Stores + Enhanced Brand Content Amazon specialty merchandising programs Drilling down and leveraging Amazon’s sales and traffic reportsMARKETING
Strategies to keep the coveted Buy Box
How Amazon Ads work and when to leverage them
Generating traffic without Amazon Ads
Determining the right Amazon promo for your brand
Amazon’s brand, ad SEO and promo reports
OPERATIONS
Key performance indicators and their impact on your business on Amazon
FBA vs FBM: Pros and cons
Managing Amazon as a virtual warehouse
Demand planning and inventory management
How to send inventory to Amazon
FINANCE
Comprehensive cost modelling to manage your Amazon business profitably
The basics of Amazon book-keeping
Reconciling Amazon financial and operational reports
Resolving Amazon fiscal disputes
How to minimize Amazon’s fees
